A look inside the weekly desk

The work, counted through to the lot.

A sample weekly funnel, six acquired units, and the days from purchase to front line. Every number on this page is synthetic and for illustration only.

Illustrative data

No client data or live store records.

Report view

A consistent weekly read

Weekly Desk Report

Qualified opportunities move through set appointments, shows, and purchases. Rates use showed / set and purchased / showed.

Illustrative data

Eight-week funnel

Week labels are illustrative, not dates. Swipe horizontally on smaller screens to see all six measures.

8 reporting weeks

Illustrative data
Trend lines show one point for each of the eight weeks.
Week	Qualified	Set	Showed	Purchased	Show rate	Close rate
Week 1	18	7	5	1	71.4%	20.0%
Week 2	20	8	6	1	75.0%	16.7%
Week 3	22	9	7	1	77.8%	14.3%
Week 4	19	8	6	0	75.0%	0.0%
Week 5	24	10	8	1	80.0%	12.5%
Week 6	23	9	7	1	77.8%	14.3%
Week 7	26	11	9	0	81.8%	0.0%
Week 8	25	10	8	1	80.0%	12.5%

Purchase through front line

Day-90 Scorecard

Six sample stock records show dealer-entered purchase prices and days to front line. These figures are examples, not store results.

BirdDog cost per acquired unit

Illustrative data

BirdDog cost input: $4,500

4,500 / 6 = $750

$750 per acquired unit

Stock number · DEMO-01

2021 Toyota Camry

Illustrative data

Miles

42,800 mi

Days to front line

8 days

Dealer-entered purchase price

$20,500

Stock number · DEMO-02

2020 Honda CR-V

Illustrative data

Miles

57,300 mi

Days to front line

11 days

Dealer-entered purchase price

$22,900

Stock number · DEMO-03

2019 Ford F-150

Illustrative data

Miles

68,400 mi

Days to front line

14 days

Dealer-entered purchase price

$24,800

Stock number · DEMO-04

2021 Mazda CX-5

Illustrative data

Miles

39,200 mi

Days to front line

7 days

Dealer-entered purchase price

$23,100

Stock number · DEMO-05

2018 Subaru Outback

Illustrative data

Miles

76,500 mi

Days to front line

12 days

Dealer-entered purchase price

$19,700

Stock number · DEMO-06

2020 Chevrolet Equinox

Illustrative data

Miles

64,900 mi

Days to front line

9 days

Dealer-entered purchase price

$18,400

One example buy box

Six-unit fit list

Illustrative criteria: model years 2018–2021, up to 80,000 miles, and dealer-entered purchase price below $25,000.

Illustrative data

Stock number · DEMO-01

2021 Toyota Camry

Illustrative data

2021 model year fits 2018–2021; 42,800 miles is under 80,000; 20,500 is below $25,000.

Stock number · DEMO-02

2020 Honda CR-V

Illustrative data

2020 model year fits 2018–2021; 57,300 miles is under 80,000; 22,900 is below $25,000.

Stock number · DEMO-03

2019 Ford F-150

Illustrative data

2019 model year fits 2018–2021; 68,400 miles is under 80,000; 24,800 is below $25,000.

Stock number · DEMO-04

2021 Mazda CX-5

Illustrative data

2021 model year fits 2018–2021; 39,200 miles is under 80,000; 23,100 is below $25,000.

Stock number · DEMO-05

2018 Subaru Outback

Illustrative data

2018 model year fits 2018–2021; 76,500 miles is under 80,000; 19,700 is below $25,000.

Stock number · DEMO-06

2020 Chevrolet Equinox

Illustrative data

2020 model year fits 2018–2021; 64,900 miles is under 80,000; 18,400 is below $25,000.